
RESOURCES
Everything We Know. Everything You Need.
Explore case studies, expert articles, downloads, and insights, all built to help you market with more clarity, confidence, and results.
CASE STUDIES
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BRAND EVOLUTION:
Eagle Creek Homes’ Brand Evolution
Deksia’s deep dive into Eagle Creek Homes’ vision and market shaped its emerging brand, targeting client needs and preferences in homebuilding.
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Website Redesign:
Joseph Phelps E‑Commerce Transformation
Deksia partnered with Joseph Phelps Vineyard to transform their outdated website into a modern, luxury e-commerce experience that honored their legacy while driving conversions, bookings, and wine club growth.
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REVITALIZING GROWTH:
Bellamedica Renewed
Bellamedica partnered with Deksia to revolutionize its lead generation strategy, achieving ambitious growth through effective digital advertising.
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Brand Launch & Digital Strategy:
Seven Apart’s Digital-First Wine Launch
Deksia partnered with Seven Apart Wines to craft a premium brand identity, digital-first allocation strategy, and immersive content experience—positioning the new label as Napa’s next cult wine.
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Innovating Insulation:
Reshaping AccuFoam
Deksia’s strategic rebranding and market analysis propelled Creative Polymer Solutions’ AccuFoam to new heights in the insulation industry.
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BRAND TRANSFORMATION:
Hylant’s Community-First Brand Awareness Campaign
Discover how Deksia crafted a unique campaign to boost Hylant’s brand in Grand Rapids, focusing on value-sharing without overt self-promotion.
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REBRANDING SUCCESS:
Big Brown Storage’s Brand & Digital Transformation
Learn how Deksia’s discovery process and strategic rebranding turned Big Brown Storage into a market leader with a fresh name, logo, and visual identity.
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DIGITAL OVERHAUL:
Concordia University’s Digital Transformation
Deksia helped Concordia University achieve a 600% increase in PPC conversion rates by streamlining their digital strategy with targeted program-specific landing pages and optimized campaign structure.
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PPC PERFORMANCE BOOST:
CUI’s Paid Search Overhaul
Deksia helped CUI revamp its paid search strategy, resulting in a 134.6% CTR lift, 106.7% more leads, and a 22.4% drop in cost per lead.
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DIRECT SALES BOOST:
Dr. Martens' Paid Search Advantage
Deksia helped Dr. Martens reclaim direct sales from resellers, cutting CPC by 46% and boosting transactions by 130% through a refined paid search strategy.
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DIGITAL UPGRADE:
HSI’s Digital Transformation in Safety Training
Deksia helped HSI achieve a 39% revenue increase and 60% ROAS growth by reframing their brand narrative and optimizing paid media efforts.
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WEB OPTIMIZATION BOOST:
Inspire Fitness’ SEO & UX Transformation
Deksia helped Inspire Fitness grow organic search revenue by over 3,000% through site speed, UX, and SEO enhancements that unlocked the brand’s digital potential.
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SEASONAL STRATEGY WIN:
Martin Hospitality’s Off-Season Engagement Win
Deksia helped Martin Hospitality grow off-season engagement by over 250% across platforms through a smart, budget-neutral social strategy.
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GIFTING CAMPAIGN GROWTH:
Moonstruck Chocolate’s Holiday PPC Breakthrough
Deksia helped Moonstruck Chocolate increase PPC conversions by 156% and CTR by 485% through a refined, high-intent holiday ad strategy.
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MARKETING EFFICIENCY GAINS:
NW Natural’s Promotional Performance Overhaul
A dynamic, performance-based paid media strategy helped NW Natural double CTR and cut ad spend by nearly 70%—without sacrificing results.
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SOCIAL AUTHORITY SURGE:
OSU Admissions Builds Massive Social Growth
A three-month social strategy drove a 753% surge in Twitter followers and a 3,300% increase in OSU Admissions’ digital authority.
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DIGITAL VINTAGE SUCCESS:
Pacific Rim’s Riesling Revival Through Social Engagement
A social-first campaign brought Pacific Rim over 11,000 new fans and boosted Facebook-driven site traffic by 7000%, turning passive followers into active customers.
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BOOKINGS BREAKTHROUGH:
Provenance Hotels Increases ROI with Smarter Search Strategy
A custom SEO and PPC strategy drove over 2,700% ROI across Provenance Hotels, helping them outperform OTAs and thrive in fiercely competitive markets.
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RETAIL TO ONLINE SUCCESS:
Stumptown Mattress Scales Digital Sales
Strategic targeting and message testing helped Stumptown Mattress grow average monthly revenue by 155% and achieve a 770% ROAS online.
Learn MoreBlogs & Updates







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Archetype-Driven Social Media

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Common SEO Pitfalls & Best Practices

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Meet the Archetypes




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Updating the Funnel for Modern Marketing

DOWNLOADS

The Brand Hierarchy Guide
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The Complete Marketing Strategy Worksheet
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The Branding Hierarchy Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now
The Complete Marketing Strategy Worksheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now